Unidad Editorial Internet
Koro Castellano is the managing director of Unidad Editorial Internet, where she previously held the post of managing director of elmundo.es and business development manager. She holds a degree in journalism from the Universidad San Pablo CEU and began her professional career in 1982 in the weekly publication Cambio 16. In 1987 she joined the magazine Fotogramas and one year later participated in the founding team of the weekly El Globo. Afterward she did interviews and major articles for El País Semanal, where she worked for 9 years, until her move to Vía Digital as head of purchasing of Spanish Cinema rights and later communications manager. She is president of the Online Publishers Association Europe and a member of the board of the annual new technologies conference Forum for the Future. She is also president of MediosOn, the online media association.
Founded in March 2003 by some of the European Internet’s leading content brands, the Online Publishers Association Europe (OPA Europe) is an organization dedicated to represent the interests of first-rate online publishers before the advertising community, the press, all governmental and European institutions and the public at large. OPA Europe is affiliated with the U.S-based Online Publishers Association. Like the U.S. counterpart, OPA Europe is committed to producing groundbreaking research into online advertising and media consumption with the goal of advancing the online publishing industry. Through credible research and ongoing communications, OPA Europe seeks to establish and promote the Internet as an effective advertising medium for marketers and a sustainable media business for publishers, thereby ensuring the continued availability of quality content to serve the public good. Members of OPA Europe ascribe to the highest standards in Internet publishing with respect to editorial quality and integrity, credibility and accountability. Members of OPA Europe support publishing principles that reflect the traditional values separating editorial and commercial messages – never using advertising content as editorial, never creating editorial content for an advertiser, and always clearly labelling the source of content – thereby enhancing the credibility and public trust necessary to support a free press.