Journalists can no longer stay at the top of the mountain, broadcasting down the news they choose to a passive audience. We know we must work in the midst of our audience and work with and for the public to determine what to cover and how. Many of us already do. But how? How do we convince our newsrooms to change the way we work? How do we set aside our training and our egos that say we know better? And how do we engage the public beyond our usual audience to include those who have given up on us – and those we have given up on? This will be a practical panel with people who are leading this transformation.