Lamberto Lambertini is Insights Manager at FT Strategies, and leads research and advisory work on Next Gen News, focusing on how the creator economy, new formats and shifting audience behaviours are transforming the news media industry. He was the FT lead on Next Gen News research project, examining how shifting audience preferences towards 2030 are reshaping news formats, products and experiences. Alongside this, he leads strategy work with creators and digital-native news organisations across EMEA and the Americas, helping them define growth strategies, evolve operating models and build sustainable businesses in a more platform-native media environment.

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