In the wake of revelations about Cambridge Analytica and Facebook, it's more important than ever that journalists and their employers understand what they’re getting into when using the social media companies to distribute their content to audiences..

How do these companies operate? How do they get all that data on your audience that you like so much? What else do they do with that audience data? To what extent are ethical issues engrained in their business models? How do companies differ in the level of control that they give users over their data?

We'll also pose the question that has been vexing our panelists: What responsibility do journalists and media organizations have to protect their readers' digital rights when working with social media companies?