Building trust in quality journalism requires more than just increasing credibility in individual media brands. In an era of the threats to democracy of disinformation and fake news, media literacy efforts have significantly increased across the globe. But it would be a mistake to understand media literacy as a tool that helps simply to spot and fact-check “fake news.” The concept is much wider and demands refocusing attention from disinformation and fake news toward building trust in quality journalism. But what is the relationship between trust in media and media literacy? What are the challenges of teaching media literacy? What traps in media education should be avoided?
Educators and practitioners working in Central and Eastern Europe (CEE), where media freedom is under threat and audiences largely mistrust the mainstream press, will share research and lessons from their experience in developing media literacy programs for different age groups, including the elderly.