Cheryl Brumley
global head of audio The Financial Times
Mark Garrison
producer podcast Apple News Today
Nicole Jackson
head of audio The Guardian
Nishat Kurwa
direttrice Vox Media Podcast Network
News organizations that have moved toward subscription models sometimes find that retaining paid subscribers can be as challenging and important as attracting new ones. When produced well, podcasts play an important role in keeping existing subscribers engaged, both delivering quality news and helping drive sustainable revenue. Our panel will share examples and insights with actionable ideas for newsrooms to produce podcasts that provide excellent journalism and keep subscribers informed and satisfied.
Moderated by Mark Garrison.
