News producers need to take steps now to secure their future audiences. In this session, FT Strategies will share the findings of an 8-month research project (conducted in collaboration with Medill School of Journalism, Northwestern) exploring the news preferences of the next generation of consumers. The session will bring to life some of the voices of the next generation with anecdotes, quotes, and observations, as well as insightful observations and provocations from some of the leading thinkers in the industry.

Sponsored by FT Strategies.