Ayomide Aborowa

fondatrice e direttrice ìrìn travels & lifestyle media

Ayomide “Mimi” Aborowa is the founder and Creative Director of ìrìn travels & lifestyle media— a culture and media company, which creates innovative content and curates experiences that promote contemporary and nuanced stories of Africa. Its primary product is ìrìn journal, an independent print and digital publication that showcases African culture through creative multi-media storytelling from diverse perspectives. It provides capacity-building support through ideation and co-creation to build a community of African creatives and change-makers, connecting them to each other and global opportunities. A creative consultant, content strategist and cultural entrepreneur with experience across multiple disciplines, Mimi is passionate about documenting African culture and building a community of narrative change-makers across the continent and its diaspora.

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