Jessica Davis is Senior Director of Data Initiatives and News Automation at USA TODAY, where she leads a team to formulate engaging offerings that contribute value to digital subscription business by growing databases and adoption of news automation tools.

Previously, while at Gannett, Jessica started up the Digital Optimization Team initiative — first for building a regional model to grow six local news websites in Tennessee and then to accelerate audience and subscription growth with 250 newsrooms. She also expanded the Localizer Project, which uses AI tools (Natural Language Generation) to create localized content for Gannett's newsrooms using data journalism.

Before joining Gannett, Jessica served as the digital director for video at the Los Angeles News Group, where she developed digital growth strategies for newsrooms that included the L.A. Daily News. She also built strategic teams early in her career for AOL's Patch.com and City News Service.

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