Growing non-English audiences around the world: key learnings

2018-04-13 10:30:00 2018-04-13 11:45:00 Europe/Rome Growing non-English audiences around the world: key learnings #ijf18 Expanding global reach, going into non-English markets, tailoring content to the needs of diverse audiences around the world, working with cross-functional, distributed teams across several countries - this has been one of the most interesting trends in world’s media in the last few years. Some go into new markers for reach numbers, others for commercial profit. Some launch new teams, others invest in new partnerships. What are the biggest challenges media companies face when they go abroad? What are the learnings? What mistakes would they avoid were they to start again? If you represent a media brand, that is interested in broadening its horizons, then this session is for you. Sala del Dottorato - Perugia

panel discussion | in lingua inglese (senza traduzione)

10:30 - 11:45   venerdì 13/04/2018

Sala del Dottorato

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Federica Cherubini
Condé Nast International
Scott Lamb
vice presidente Buzzfeed
Isabelle Roughol
international managing editor LinkedIn
Dmitry Shishkin
BBC World Service

Expanding global reach, going into non-English markets, tailoring content to the needs of diverse audiences around the world, working with cross-functional, distributed teams across several countries - this has been one of the most interesting trends in world’s media in the last few years. Some go into new markers for reach numbers, others for commercial profit. Some launch new teams, others invest in new partnerships.

What are the biggest challenges media companies face when they go abroad? What are the learnings? What mistakes would they avoid were they to start again?

If you represent a media brand, that is interested in broadening its horizons, then this session is for you.