How do you engage a global travel audience while producing high-quality content in a very competitive sector? How do you stay relevant and distinctive? What role individual travel bloggers play in the...
Dmitry Shishkin
Dmitry Shishkin is an expert in digital transformation in media, content strategy, and innovation in publishing. He’s been consulting media and tech companies on how to do content/product alignment, strategy and audience development better, since late 2020. He describes himself as a collector, evangelist and enforcer of user needs models in digital publishing.
Prior to that, he was Chief Content Officer at Culture Trip, a content-first travel tech startup. Before that, he worked for 21 years at BBC News in London where he was responsible for developing and implementing the BBC’s digital editorial strategy for 41 non-English foreign language news services. Dmitry’s main area of expertise is on the intersection between Editorial, Organisational, Strategy, Data and Product disciplines - how they all fit together for the benefit of users.
Ampliare la portata del proprio brand entrare nei mercati non inglesi, personalizzare i contenuti in base alle esigenze dei diversi pubblici di tutto il mondo, collaborare con team distribuiti in dive...
I grandi gruppi editoriali internazionali stanno inseguendo nuove fasce di pubblico su aree locali, adattando l'offerta informativa in base al territorio. Come dovrebbero agire localmente questi attor...
