How local should global go?
panel discussion | in lingua inglese (senza traduzione)
14:00 - 15:15 giovedì 12/04/2018
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Large, global media companies are pursuing new audiences in a more localised way, tailoring offerings for different territories. How local should these global players go. Are these offerings disruptive to local media outlets or complimentary? And what responsibility do global news organisations have as they increase their activities in this arena?