La dipendenza economica del giornalismo in contesti politicamente critici è legata ai finanziamenti dei donatori. Di volta in volta, analisi e rapporti di settore dicono che mercati deboli, corruzion...
Clare Cook
Dr Clare Cook is business viability advisor at International Media Support, Copenhagen, and co-founder of the Media Innovation Studio, UK. For seven years she has analysed and worked on independent journalism business models in Europe and politically pressured environments. She is author of several key reports such as Sustainable Business Models on the Net (COMET), Hyperlocal Revenues in the UK and Europe (Nesta), AI in Emerging Markets (IMS), Native Advertising Playbook (IMS) and Unlocking Journalism Resilience: Adapting a Digital Business Model to Promote Press Freedom (Wan-Ifra). She is an advocate for action research bridging theory and practice. As business mentor for the Engaged Journalism Accelerator, she developed a new methodology to map reader relationships with reader revenue models. She works on mapping methodologies with SembraMedia and Public Interest News Foundation to inform the changing landscapes and opportunities in the digital economy, and develops products such as Ping! and MediaBridge, which hopes to unlock new revenue streams for hyperlocal journalism sites in the UK.
Eventi IJF 2022
Coinvolgere i giovani con un giornalismo accurato che copra notizie importanti per le comunità emarginate e dilaniate dai conflitti è una missione fondamentale per le organizzazioni di sviluppo dei ...
Nuovi ricavi, nuove libertà: l'innovazione dei modelli di business sotto la spinta di regimi repressivi
The overall economic reliance of journalism in fragile states is on donor funding. Time and again, published analysis and reports say weak markets, soft corruption, and apathetic audiences make busine...
