Exactly 15 years ago, Nic Newman wrote the very first comprehensive report on the state of product management in news organisations. Today, we want to take stock and analyse the successes, failures, a...
Anita Zielina
Anita Zielina is an experienced digital media executive, strategic advisor and board member with a focus on digital transformation, modern leadership and management, and product and business strategy. She is the founder and CEO of Better Leaders Lab, a Do-and-Think Tank for good leadership and smart management that acts as a boutique consultancy firm and leadership development hub. Anita is an Executive in Residence at the Craig Newmark Graduate School of Journalism at CUNY in NYC and serves as a non-executive board member at the Austrian Public Broadcaster (ORF), as well as the News Product Alliance (NPA). She holds an Executive MBA from INSEAD and a Masters in Law from the University of Vienna and is an alumna of the JSK Journalism Fellowship at Stanford University and the Reuters Institute Visiting Fellowship at the University of Oxford.
Eventi IJF 2025
Shaping the future: product strategy for purposeful AI adoption in newsrooms
As artificial intelligence reshapes the media landscape, newsrooms face both unprecedented opportunities and significant challenges. How can product methodologies serve as a framework to ensure that A...
Four experienced journalists take an honest look at their own failures and setbacks. Instead of success stories and best practices, this session is about the things that haven't worked out in recent y...
La crisi del COVID-19 ha spinto ad accelerare e a rendere più radicale il pensare al ruolo del lavoro. Ci costringe anche a chiederci come sia una buona leadership nelle redazioni al di là della ges...
Quando il contenuto diventa prodotto: c'è bisogno di un product editor in redazione?
Nell'editoria digitale, il "lavoro da fare" (prodotto) e i "bisogni dell'utente" (contenuto) sono la stessa cosa, per quanto riguarda il pubblico. I media sono ora molto più attenti e le due discipli...
L'apprendimento continuo sul posto di lavoro deve diventare la norma, se le persone e le compagnie non vogliono restare indietro. Ciò impone ai leader nell'industria dell'informazione di assumere un ...
Every revenue model for news is in serious trouble: Advertising is collapsing. Paywalls work for only some sites. There's not enough charity from foundations or the public to support the journalism we...
Quali competenze saranno necessarie nella redazione del futuro basata sull'intelligenza artificiale?
A conversation on what new skills will be needed in the newsroom in order to benefit from the potential of AI technologies. The audience will leave with a better understanding of how AI might change r...
Perché dobbiamo ripensare la leadership e sviluppare nuovi leader negli organi di stampa per gestire con successo la trasformazione. In che modo la cultura della leadership e la gestione dei cambiam...
In uno scenario di personale in burnout, scarso equilibrio tra vita lavorativa e privata, mancanza di sviluppo professionale e, in generale, molta frustrazione, è urgente ripensare a come la cultura ...
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